Hollywood’s lobbyist in chief, Charles Rivkin
Tuesday delivered a message of hope for the theatrical cinema industry, in Asia and the rest of the world.
The chairman and CEO of the Motion Picture Association, Rivkin suggested that film has enduring cultural power, as well as the power to make cross cultural connections.
“Audiences across Asia are devouring American content.. it is our responsibility to continue creating compelling content, and nurturing talent,” he said. Rivkin was speaking in Hong Kong at the CineAsia, the largest annual convention of cinema exhibitors and distributors in Asia.
Rivkin’s upbeat message comes at a time when theatrical cinema is challenged by online platforms, shrinking release windows, and changing retail patterns.
Asia, however, represents a different outlook. It is already the largest segment of the world’s theatrical market, representing 39% of global box office, and offers the strongest growth prospects.
“Asia is setting the pace of cinema building,” said Rivkin