Cordell Jigsaw Zapruder's Gruen is back for its 12th season on the ABC from September 9.
The series, which debuted in 2008, will return with Will anderson
as host and executive producer. Advertising execs Todd Sampson
and Russell Howcroft will also rejoin the panel.
But, according to a company statement, the show will include new panelists from spin doctors and marketing gurus both in Australia and visiting..
This time round the show will focus on the increasingly sophisticated methods advertisers are using to target their intended audience.
"We.re still the show that analyses what most other shows are there to sell: advertising. But we.re also the show that knows you can.t click on a link without surrendering all your personal data to a corporation trying to sell you shampoo," according to a Cjz statement..
"Gruen will run an X-Ray over advertising, spin, branding, positioning and image control, wherever they are found.