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PayPal Teams With TiVo, Comcast for Interactive Click-And-Buy Ad Service

  • The Wrap
PayPal, eBay's payment service, is partnering with TiVo and Comcast to offer television viewers a way to buy products featured in interactive commercials with their remotes. Scott Dunlap, PayPal's vice president of emerging platforms and new ventures, said Tuesday that the company hopes to have PayPal-enabled advertisements on TiVo and Comcast before the November presidential race between Mitt Romney and Barack Obama, allowing supporters to donate to a campaign with the click of a button. "We're very much a commerce company, so we've been pulled into the living room by our consumer
See full article at The Wrap »

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