343 Industries and Mattel Sign Huge Toy License Agreement

  • Cinelinx
The papers are signed and the ink is dry, 343 Industries and Mattel have signed a monster licensing agreement and are set to ship out a massive Halo toy line! Come inside for all the details.

Massive news for toy collectors, Mattel and 343 Industries will be shipping out a massive line of Halo toys, thanks to the exclusive licensing agreement they just signed. The partnership was in the making for some time thanks to their previous history together, according to Bonnie Ross, Microsoft Corporate Vice President and Head of 343 Industries.

“The success we’ve seen with the Halo Mega Bloks franchise over the years laid the foundation for this partnership; We’re excited to work with Mattel to bring innovative, quality and, most of all, fun products to old and new Halo fans alike.”

The partnership is a huge one for both parties as Halo is such a popular brand, it's garnered over $5 billion in revenue.
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