Arthouse Box Office: Niche Ethnic Releases Overpower Specialty Openers

Specialty films these days range across more than core upscale urban and critically acclaimed quality fare. This weekend’s surprise: two foreign-language films placed second and third in the box office Top Ten.

The U.S./Mexican coproduction “How to Be a Latin Lover” (Lionsgate/Pantelion) ranked second with over $12 million from 1,118 theaters. Even more impressive, the Indian epic sequel “Baahubali 2: The Conclusion” (Great Indian) placed third with $10,138,000 in only 425 theaters. Both movies beat James Ponsoldt’s Dave Eggers novel adaption “The Circle” (Stx), starring Emma Watson and Tom Hanks, which opened to only $9.2 million in more than twice as many theaters.

(Read more in our Top Ten report.)

Among the specialty audience usual suspects, nothing managed to open with as much as a $10,000 per theater average. “Obit” (Kino Lorber) ranked highest, while Rami Malek-starrer “Buster’s Mal Heart” (Well Go USA) and “Natasha” (Menemsha) led the other New York openers.
See full article at Indiewire »

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