Discovery’s Velocity Network Sets Date For Motor Trend Rebrand

  • Deadline
After months of buildup by its parent company Discovery, Velocity has announced it will flip the switch and become MotorTrend Network on November 23.

Tapping into the nearly 70-year history of the MotorTrend automotive brand, the network will double down on its vehicular focus. MotorTrend will be available in 73 million U.S. homes.

“Seven years ago, I had the privilege of working with an amazing team at Discovery to create Velocity – the only television home for fans of the car genre,” said Robert S. Scanlon, President of MotorTrend Network and Video Content, MotorTrend Group. “MotorTrend Network represents the next great content innovation for this underserved audience. With the network, the MotorTrend App and MotorTrend.com, we’re going to provide deeper, richer, more engaging experiences for consumers on any device, anytime.”

Discovery has been rearranging a fair amount of network furniture since closing its $14.4 billion acquisition of Scripps Networks Interactive, parent
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