What to Expect From Marvel’s Comic-Con Presentation — and Why It’s So Pivotal

  • Variety
As comic book lovers air out sleeping bags and uncap fresh Sharpie autograph markers ahead of the annual San Diego Comic-Con, Marvel Studios is quietly preparing a splashy rollout aimed at generating excitement among fanboys and fangirls for the next phase of “Avengers” sequels and spinoffs.

The superhero content engine, which is still selling tickets to its biggest movie ever, the $2.7 billion-grossing “Avengers: Endgame,” is returning home to an ardent core audience. But Marvel won’t have Iron Man or Captain America on board as it lands its Quinjet in Southern California.

Instead, it’s asking the moviegoers who helped usher in the superhero revolution in filmmaking to embrace a slate of adventures featuring lesser-known heroes such as Shang-Chi and the Eternals.

That a company as powerful as the Disney-owned Marvel would need to set a new table in the midst of such dizzying success is unique, prompted by
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