Amber Sheppo Named Svp Licensing at Endemol Shine North America, Tamaya Petteway To Lead Brand Partnerships

  • Deadline
Exclusive: Endemol Shine North America is shaking up its executive ranks in licensing and brand partnerships. Veteran licensing executive Amber Sheppo has been named its new Svp Licensing. In her new role, Sheppo will be responsible for the development of creative licensing partnerships and live events, while overseeing product development around the company’s non-scripted and scripted series in North America. Sheppo will also work closely with Endemol Shine Group’s Brand Licensing team to develop licensing opportunities for the company’s top series globally.

Sheppo takes over the role previously held by Tamaya Petteway, who has served as the studio’s Svp of Brand and Licensing Partnerships since June 2015.

Petteway will now serve as Senior Vice President, Brand Partnerships, where she will be primarily focused on the studio’s expanding brand partnerships efforts for Endemol Shine North America series such as MasterChef and MasterChef Junior on Fox, Extreme Makeover: Home Edition on Hgtv,
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