PBS’ Perry Simon Emphasizes Local Perspectives, Building Bridges to Younger Viewers

  • Variety
Since Perry Simon joined PBS a year ago, he has instituted a programming strategy that is tailored to the unique set of challenges that the public broadcaster faces in the evolving media world. He has also employed a fair number of silly references and acronyms. When PBS’ new programming chief says “Lol,” for instance, he’s talking about “leveraging our localism.” From the mouth of a PBS exec, it plays a bit like a hacky dad joke. But that’s the idea.

“When I got here, I felt that this place was frankly just too damn earnest,” Simon says with a laugh. “You know, like we’ve just got to lighten up here a bit, folks. PBS takes itself really seriously. So I’ve been trying to instill in the team here that it’s Ok to have some fun with our programming and introduce some lightness.” To that end,
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