Led by new seasons of Netflix phenomena “La casa de papel” (“Money Heist”) and “Elite,” global demand for the top 20 Spanish-produced TV fiction titles grew 30.2% this year compared to 2018, according to Parrot Analytics.
“The quality of Spanish production is powering stories across borders in an unstoppable way,” says Ana Bustamante, managing director at Mediterráneo Mediaset España Group.
“Since audiences are used to watching global content, it’s now much easier to sell Spanish series,” says Portocabo founder Alfonso Blanco, producer of “Hierro.”
“Spanish TV fiction is being discovered worldwide. Gradually there will be an adjustment to demand, prompting price hikes. This will allow us to continue growing and make more ambitious productions,” says Javier Méndez, the Mediapro Studio content director.
At home, global players are rapidly positioning themselves.
Netflix now operates its first European Production