Why Wall Street Is Feeling Bullish as Disney Plus Blasts Off

  • Variety
Why Wall Street Is Feeling Bullish as Disney Plus Blasts Off
Bob Iger has presided over many launches during his 14 years as Disney CEO: a theme park in Shanghai, state-of-the-art cruise ships, “Star Wars”- and “Avatar”-themed immersive attractions and even a cinematic universe requiring billions of dollars of investment in Marvel movies.

But nothing in his tenure has drawn the level of scrutiny that has been trained on Disney Plus, the subscription streaming service set to bow Nov. 12 after more than two years in development. The venture marks a bold move by Iger that required reengineering of key Disney operations to position the company for a future dominated by direct-to-consumer platforms. He has placed a massive bet that Disney needed to make this pivot to avoid being left behind in a fast-changing market.

With his legacy on the line, Iger found some comfort in a Disney Plus tryout that the company has quietly tested in recent weeks in the Netherlands.
See full article at Variety »

Similar News


Recently Viewed