The number includes the three major cable news networks and the three broadcast networks, ABC, NBC and CBS, that pre-empted regular programming to provide coverage of the testimony. It does not include other outlets that covered the hearing, like C Span, PBS and streaming platforms.
According to Nielsen Media Research, Fox News Channel topped viewership in the 9 Am-4 Pm Et block, with 2.5 million viewers, followed by MSNBC with 2.35 million and CBS with 1.77 million. In the prized 25-54 demo, NBC led with 419,000. followed by Fox News with 404,000 and CNN with 396,000.
Tuesday’s impeachment coverage drew 11.4 million viewers for the morning session, when Lt. Col. Alexander Vindman and State Department official Jennifer Williams testified, and rose to 13 million in a late-afternoon hearing featuring Kurt Volker,