Distribution sources always say that people don’t begin to go to the movies until after Christmas, however, Disney’s Star Wars: The Rise of Skywalker is the exception to that rule. Skywalker is still looking at a $200M+ debut, though some firms are playing it safe and calling it lower at $175M when it opens on Dec. 20.
Still, every day is like a Friday at the B.O. between the Christmas and New Year’s weekend stretch. Fandango reported earlier this week that 93% of 18+ moviegoers will see