Viacom & CBS’ Latest Reunion Sets Different Course For Companies’ Flagship TV Studios Than 1999 Merger

  • Deadline
When Viacom and CBS rejoined the last time, following Viacom’s 1999 acquisition of CBS, the reunion brought together two TV studios, the Viacom-owned Paramount Network Television, a major supplier to all networks with a deep library, and CBS’ smaller CBS Productions, the in-house production arm of the CBS network.

By 2004, the studios had merged into CBS Paramount Network Television. Two years later, Viacom and CBS split again, with CBS Paramount Network Television staying with CBS Corp. It was eventually rebranded as CBS Television Studios. The studio remains a main supplier to CBS and the CW (as well as streaming platform CBS All Access) but has also branched out, producing for outside cable and streaming networks. CBS TV Studios has more than 75 series on the air, including the upcoming 68 Whiskey for new corporate sibling Paramount Network.

In 2013, Paramount Pictures, then led by Brad Grey, a former TV executive and producer, launched a TV division,
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