‘The Mandalorian’: How Disney Learned From Past TV Mistakes and Created an Instant Hit

‘The Mandalorian’: How Disney Learned From Past TV Mistakes and Created an Instant Hit
Star Wars: The Rise of Skywalker” might have closed out the decades-long Skywalker Saga, but it was the small screen story of a lone bounty hunter and his little green friend that “Star Wars” fans responded to most positively last year.

Disney needed “The Mandalorian” to be a huge hit and drive subscribers to Disney+, and the company appears to have succeeded on most counts. While the platform’s large library of old Pixar, Marvel, “Star Wars”, and Disney films were key to its early success, there’s little doubt that many Disney+ subscribers signed up to watch the first live-action “Star Wars” show. Though Disney said 10 million subscribers had signed up for Disney+ a day after it launched, the company won’t share official updated subscription numbers until its next earnings report in February. Regardless, analysts have been optimistic about the service and a recent Cowen and Co. report
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