Campbell’s promotion was announced several weeks after former CEO Randy Freer stepped down as part of Hulu’s ongoing corporate restructuring. Campbell will manage Hulu’s on-demand and livestreaming businesses and is expected to work closely with Disney’s other television executives. She will report to Kevin Mayer, chairman of Disney’s Direct-to-Consumer & International division, who promoted Campbell to president.
“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” Mayer said in a statement. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the U.S. and beyond.