Broadway Producers Pledge $1M Match To Covid-19 Emergency Assistance Fund

More than 20 Broadway producers have pledged $1 million in matching funds for the Covid-19 Emergency Assistance Fund of Broadway Cares/Equity Fights AIDS. The producers will match every new donation made by the public up to the million-dollar mark.

With the pledge, fund organizers have set a $2 million goal by April 12.

The emergency assistance fund, administered by The Actors Fund, is designed to help onstage, backstage and behind the scenes workers impacted by the coronavirus pandemic and work shutdown. Broadway theaters have been dark since March 12, with plans to reopen – for now, anyway – on April 13 (an extension beyond that opening date is likely).

The matching fund challenge was initiated by Spencer Ross with a $50,000 pledge.
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