A new Nielsen report obtained by Variety said that American consumers spent an estimated 400 billion minutes streaming content to their televisions over the first three weeks of March, an 85 percent increase from the same period in March 29. Nielsen confirmed the data to IndieWire.
While television viewing is on the rise regardless of the medium, streaming video services are becoming especially popular. Nielsen noted that internet streamers totaled 23 percent of all viewing being done on televisions, compared to 16 percent during the same period one year ago. Given that Nielsen’s data only includes streaming to television sets and does not factor in mobile or computer streaming, the actual amount of online streaming is certainly even higher.