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The Magical World of Disney (TV Series 1954–1991) Poster

Trivia

While declining ratings were a factor in the decision, the show ended primarily because the studio felt it would be competing with the then-new Disney Channel on cable television. Today, the Disney Channel rarely shows old Disney movies or programs as they used to in the 1980s and 1990s.
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The Disney feature-length movies were, at first, either edited down to one hour, or broadcast in two or more weekly installments, one hour per week. It was not until the mid 1970s, that Disney Studios finally broadcast one of their feature-length movies complete in one evening, the way all other movies were usually telecast on network television.
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Walt Disney's last opening comments aired in "A Salute to Alaska", in April 1967, five months after he had died.
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The series was so popular, that in 1972, NBC renewed it through 1976. During this period, Disney was the only Hollywood studio that routinely made money on most of its feature films.
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Shown under five different titles, and eventually appearing on all three of the then-major television networks (ABC, NBC, and CBS), this was, and as of 2005 still is, the longest-running weekly prime time network show in the history of television. "Hallmark Hall of Fame" has run longer, but that has not been a weekly show in more than forty years.
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All of the ABC episodes were filmed in color, even though they aired in black and white. In general, ABC did not broadcast in color until the mid 1960s. During the years on ABC, the show went by the title of "Disneyland", with one of four weekly sub titles, either "Fantasyland", "Frontierland", "Adventureland", or "Tomorrowland", depending on the category of that week's show. When the show moved to NBC, in 1961, the different sub titles were dropped. Additionally, many of the ABC episodes that re-aired on NBC were shown in color, and have been that way ever since, even those episodes aired on The Disney Channel, as well as those released in the theater ("The Adventures of Davy Crockett") and on home video.
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Several of the longer installments were released as theatrical movies overseas.
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Some of the segments produced for this series would be released as shorts in international markets.
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From 1954 to 1960, this series was titled "Disneyland". It aired on ABC, which, at that time, only broadcasted, for the most part, in black and white.
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Exotic animal trainer Ralph Helfer provided many of his animals for the Disney movies and Television series.
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NBC was loyal to the show throughout the 1960s and most of the 1970s, but by 1979, ratings were declining, and they demanded changes in the format. The studio updated the visual look of the show with a disco theme song and a fancier opening sequence. This convinced NBC to renew the show until 1981. But the ratings did not improve, and NBC cancelled it. CBS then picked it up and featured an even more elaborate opening sequence using then-state-of-the art computer graphics. Disney cancelled the show in 1983, due to the start of The Disney Channel. The show was revived in 1986 on ABC, then moved to NBC in 1988. It was cancelled in 1990 after thirty-six consecutive seasons on network television. In 1997, the show was revived by ABC as The Wonderful World of Disney (1995).
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This television series was created by Walt Disney in order to obtain the money he needed to build his Disneyland theme park. In 1954 the new ABC television network agreed to provide financing to build the park, in exchange for Walt Disney creating the TV series for them and for a minority ownership in Disneyland. In the 1990's fortunes were reversed and The Walt Disney Company bought ABC.
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