The Fleischer brothers had been producing their Screen Songs since 1924. By 1930, when the majority of theaters were wired for sound -- the others would, with few exceptions, be out of business by the end of the year -- they had turned into their biggest money-maker. So they started spending money on their productions. This meant that they started hiring name singers and musicians to front this shorts. This one, starring Rudy Vallee, was their first.
I am not going to tell you that this college drinking song is a very good song or that Vallee is a great singer, but that 'first' makes this worth looking at and some of the jokes are better than usual for these Screen Songs that year. Take a look at the college pennants that the fellows carry at the conclusion.
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