Ambrose Price is a vibrant, enthusiastic designer from Fortune Bay Nfld; population 2000. His dream is to make it in the "big city" and become Canada's Martha Stewart. Ambrose is coming to Toronto to temp and learn from the biggest and best in the design industry. In every half hour episode, Ambrose will face a different (and somewhat daunting) decorating challenge. Of course, getting to the top is going to take a lot of hard work and training.