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Searching for Sugar Man (2012)

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Two South Africans set out to discover what happened to their unlikely musical hero, the mysterious 1970s rock n roller, Rodriguez.

Director:

Malik Bendjelloul
Won 1 Oscar. Another 40 wins & 31 nominations. See more awards »

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Cast

Cast overview, first billed only:
Stephen 'Sugar' Segerman ... Himself - Record Shop Owner
Dennis Coffey ... Himself - Co-Producer, Cold Fact 1970
Mike Theodore Mike Theodore ... Himself - Co-Producer, Cold Fact 1970
Dan DiMaggio Dan DiMaggio ... Himself - Bartender, The Brewery
Jerome Ferretti Jerome Ferretti ... Himself - Bricklayer
Steve Rowland ... Himself - Producer, Coming from Reality 1971
Willem Möller Willem Möller ... Himself - Musician
Craig Bartholomew Strydom Craig Bartholomew Strydom ... Himself - Music Journalist (as Craig Bartholomew-Strydom)
Ilse Assmann Ilse Assmann ... Herself - Former Apartheid Archivist
Steve M. Harris Steve M. Harris ... Himself - Teal Trutone
Robbie Mann Robbie Mann ... Himself - RPM Records
Clarence Avant ... Himself - Former Chairman of Motown Records
Eva Rodriguez Eva Rodriguez ... Herself - Rodriguez's Eldest Daughter
Rodriguez ... Himself (as Sixto Rodriguez)
Regan Rodriguez ... Herself - Rodriguez's Youngest Daughter
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Storyline

In the early 1970s, Sixto Rodriguez was a Detroit folksinger who had a short-lived recording career with only two well received but non-selling albums. Unknown to Rodriguez, his musical story continued in South Africa where he became a pop music icon and inspiration for generations. Long rumored there to be dead by suicide, a few fans in the 1990s decided to seek out the truth of their hero's fate. What follows is a bizarrely heartening story in which they found far more in their quest than they ever hoped, while a Detroit construction laborer discovered that his lost artistic dreams came true after all. Written by Kenneth Chisholm (kchishol@rogers.com)

Plot Summary | Add Synopsis


Motion Picture Rating (MPAA)

Rated PG-13 for brief strong language and some drug references | See all certifications »

Parents Guide:

View content advisory »
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Details

Country:

Sweden | UK | Finland

Language:

English

Release Date:

26 July 2012 (UK) See more »

Also Known As:

Sugar Man See more »

Filming Locations:

Cape Town, South Africa See more »

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Box Office

Opening Weekend USA:

$27,459, 29 July 2012

Gross USA:

$3,696,196

Cumulative Worldwide Gross:

$9,133,597
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Aspect Ratio:

1.85 : 1
See full technical specs »
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Did You Know?

Trivia

Malik Bendjelloul committed suicide on 13 May 2014, allegedly struggling with depression. See more »

Goofs

During the credits there is a spelling error - It says "Mabu Vinly" instead of "Mabu Vinyl" See more »

Quotes

Rodriguez: Thanks for keeping me alive!
See more »

Connections

Referenced in The Amazing Johnathan Documentary (2019) See more »

Soundtracks

Can't Get Away
Written by Rodriguez (as Sixto Rodriguez)
Courtesy of Hey Day Entertainment, LLC by arrangement
with Light in the Attic Records & Distribution, LLC
See more »

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User Reviews

 
Searching for Sixto
26 August 2012 | by ferguson-6See all my reviews

Greetings again from the darkness. I make no apologies for my tendency to have higher expectations and be more demanding of documentaries than other films. When dealing with a real subject, event or person, there is no place for fabrication or embellishment. The truth must stand (and entertain) on its own. Filmmaker Malik Bendjelloul has no such issue given his fascinating, almost jaw-dropping story of musician Sixto Rodriguez.

Described as Dylan-esque, Rodriguez was a folk singer and songwriter who put out two albums: Cold Fact (1970) and Comng from Reality (1971). Despite critical raves, the album sales were minimal and Sussex/A&R dropped him. After that, the story got a bit hazy. Urban Legend had Rodriguez dousing himself with gasoline while onstage, and committing suicide by lighting himself up. Mostly he just seemed to disappear, not simply fade away.

Nearly incomprehensible in today's age of internet communication, the Rodriguez songs became anthems for the anti-apartheid whites in South Africa. The music reached the country through bootleg copies and the popularity grew. We meet a Cape Town record store owner and indie music supporter names Stephen Segerman who describes Rodriguez as "bigger than Elvis" in South Africa. In the late 1990's a world wide web manhunt began.

What happens after that ... I will leave it to the film. Just know that this documentary is a blend of Mystery, Intrigue, Urban Legend, Who-done-it, and Where are they now? There is a brief interview with Clarence Avant, the owner of now-defunct Sussex Records, during which he provides the only real insight into the music industry underbelly. Additionally, so much of the story goes unexplained. So many questions unanswered ... even unasked! However, the story itself, and Rodriguez the man, are so amazing, that the entertainment and intellectual value of the film remains intact.

Since the vast majority (99% plus) of us have never previously heard of Rodriguez, the film does a nice job of integrating his songs in a manner that allows us to get a real understanding for the musical genius and why the critics (and South Africa) fell hard for it. This is a fascinating story and captivating film, despite lacking in "the rest of the story" department.


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