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You Don't Know Bo: The Legend of Bo Jackson 

A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or ... See full summary »

Director:

Michael Bonfiglio
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Cast

Episode credited cast:
James Andrews ... Himself (as Dr. James Andrews)
Dickie Atchison Dickie Atchison ... Himself
Hal Baird Hal Baird ... Himself
Brian Bosworth ... Himself (archive footage)
Terry Brasseale Terry Brasseale ... Himself
George Brett George Brett ... Himself
Steve Carlton Steve Carlton ... Himself (archive footage)
Thomas Clarke Thomas Clarke ... Himself
Pat Dye Pat Dye ... Himself
Boomer Esiason ... Himself
Mike Greenberg ... Himself
Mark Gubicza Mark Gubicza ... Himself
Tinker Hatfield Tinker Hatfield ... Himself
Mark Heisler Mark Heisler ... Himself
David Housel David Housel ... Himself
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Storyline

A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson. Written by ESPN Films

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Plot Keywords:

reenactment | See All (1) »


Certificate:

TV-G
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Details

Country:

USA

Language:

English

Release Date:

8 December 2012 (USA) See more »

Company Credits

Production Co:

ESPN Films, RadicalMedia See more »
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Technical Specs

Color:

Color
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Did You Know?

Goofs

When Brian Bosworth is shown with his teammates 38 and a half minutes in, he is facing to the right as he was in his previous shot. All of the Seahawks' jerseys names and numbers are reversed indicating the image was shown reversed. See more »

Connections

References The Man Who Shot Liberty Valance (1962) See more »

Soundtracks

LOST MYSELF AGAIN
(2009)
Performed by Shane Tutmarc
Written by Shane Tutmarc (BMI)
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User Reviews

 
A Thorough Greatest Hits Reel - Nothing More, Nothing Less
12 June 2013 | by drqshadow-reviewsSee all my reviews

A very by-the-numbers summary of life in the spotlight for Bo Jackson. Though we get a few short sound bites from friends and teammates who knew him before he became a marketing slogan, the vast majority of this short film is spent breathlessly recounting his greatest hits in MLB and the NFL. There's plenty of material; Bo was truly one-of-a-kind and though his career flickered out early, for a short while it burned brighter than a supernova. I just kept waiting for something more than a long-form highlight reel, and evidently that wasn't the purpose of this exercise. An enjoyable trip down memory lane for anyone caught in Bo's thrall in the early '90s, it's not particularly intimate or revealing.


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